It all began in 1975, when a bold vision emerged within Iran’s home appliance market. At the time, the market was saturated with foreign products that felt out of sync with the spirit of Iranian life. Amid this landscape, a stark contrast stood out: the absence of products that truly resonated with the needs and dreams of all Iranian families, regardless of their economic standing. From this contrast, Pakshoma was born originally known as “Lady Wash” as an answer to that silent need. With the production of its first semi-automatic washing machine, Pakshoma transformed the dream of owning home appliances from a luxury into an accessible reality for every Iranian household.
This beginning wasn’t just a spark it marked the start of a story deeply intertwined with the comfort of Iranian homes and the evolution of their domestic lives. What began as a modest 5,000-square-meter factory grew over the decades to 35,000 square meters, and eventually to an expansive 300,000-square-meter hub of creation. In the 2000s, Pakshoma became a meeting point between global innovation and authentic Iranian needs. Collaborations with world-renowned brands like LG, Midea, Candy, and Kenwood gave Pakshoma wings not just to rise within Iran, but to soar into global markets. The story of Pakshoma is the story of people who, through determination and innovation, brought comfort to homes making every product a part of the Iranian life experience.
Pakshoma’s vision goes beyond manufacturing home appliances; it imagines a world where every Iranian home becomes a sanctuary of peace, efficiency, and comfort. Its mission is to embrace cutting-edge technology and transform it into a tangible, enriching presence in everyday life. At the heart of Pakshoma’s purpose is a single, powerful idea: home. A dream home entirely within reach. A destination for every Pakshoma product.
From the very beginning, Pakshoma observed the global market with precision while deeply understanding the rhythms of Iranian life creating products that were both cutting-edge and culturally rooted. In truth, Pakshoma lives in two worlds: one within Iranian homes, and one behind the scenes where bold ideas and pioneering products come to life.
Pakshoma carries itself with quiet confidence a pioneer grounded in cultural intelligence and driven by global ambition. It is both visionary and practical: a brand that listens deeply to the needs of Iranian families while responding boldly to the pace of worldwide innovation. Trustworthy and forward-thinking, Pakshoma speaks through action through products that last, technologies that serve real lives, and service that feels personal. It is a companion in the home, a leader in the lab, and a proud ambassador of Iranian excellence on the world stage. Pakshoma is never loud, but always clear: smart, rooted, refined, and relentlessly evolving.
Pakshoma has taken its core pillars of quality, Innovation, Durability, and Trust to the world stage, telling its story in the universal language of excellence. With expanded production lines, strengthened global partnerships, and a continuous focus on energy efficiency, Pakshoma is committed not only to enhancing Iranian lives but also to protecting the environment.
