Built To Last, Built For Life We are dedicated to developing effective solutions for life’s challenges and delivering them to people. Our commitment is to shaping a better world for ourselves and for future generations.
We driven by excellence and a belief in meaningful progress, we deliver solutions that enhance everyday life. Through global partnerships and strategic investments, we strive to create a more comfortable and connected world for all.
We are an Iranian manufacturing company committed to quality based on technology. We recognize the Iranian people as the most important stakeholders in our busness, within the context of today's homeland. Our development is firmly aligned with their desires and advancement.
With a deep understanding of the global market and Iranian lifestyle, has delivered innovative and authentic products. By establishing advanced production lines, the brand has become a symbol of quality and innovation in Iran's home appliance industry. With the development of products such as fully-automatic refrigerators, washing machines, dishwashers, and vacuum cleaners, Pakshoma continues to align with values such as innovation and precision.
Since we decided to expand our air conditioner business in 2019, the Air Treatment Division of the Pakhshoma Group was established. We are now collaborating with international brands and groups. The Air Treatment Division operates the largest residential air conditioner factory in Iran, with a production area of over 40,000 square meters. We are committed to bringing fresh air to more than one million homes in the coming years.
The Alborz Polour Manufacturing Plant was established in 2019 in the Polour region on a 50,000 square-meter plot of land, with the primary goal of producing MIWA natural mineral water. MIWA begins its journey from the natural springs of Polour and flows into every aspect of your life. It serves as a reminder of the wonder of water, the vital role it plays in our lives, and the value of Iran’s natural heritage. The future path of MIWA lies in creating more water related experiences and products.
For over a century, copper has been essential to global industry. Asteria proudly advances its legacy in Iran and the region by launching copper tube production lines to boost domestic output and exports. Operating from a 75,000 square-meter facility, Asteria is set to unlock new opportunities for the copper industry’s future.
At ALEF, we began not with ambition but with intention not to do more, but to do what matters. For over five decades, we have stood beside Iranian families as a companion, growing not by chasing noise but by listening: to homes, to needs, and to the rhythm of change. Our name, ALEF, is the first letter a symbol of beginning, a foundation, a promise made before a sentence is spoken. We chose this name not to be first in order, but to be first in responsibility to stand upright as a symbol of presence, simplicity, and trust. Today, our foundation rests on four vital pillars: home appliances, where comfort begins; air treatment, where care becomes breath; industrial materials, where resilience is built; and refreshment, where presence becomes connection. Yet the heart of ALEF lies not in what we produce, but in how we think, how we serve, and how we endure. We believe the quietest work is often the most lasting. We are not merely building a company; we are shaping a culture one that values clarity over spectacle, presence over expansion, and care over performance. Many names will come and go, but this one ALEF will remain.
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