For 50 years, our home appliances have brought comfort and innovation to everyday life. From energy-saving washing machines to fresh-keeping refrigerators and time-saving dishwashers, our durable, sustainable products blend into modern living and make daily moments easier and more enjoyable.
We began in 1975 with producing Pakshoma washing machines, known as Lady Wash, bringing comfort and innovation into home. Today, our home appliances product includes refrigerators, freezers, washing machines, dishwashers, and vacuum cleaners. Each product combines smart design with performance and sustainability. For 50 years, we’ve been making everyday life easier and more effortless.
Candy is a home appliance brand founded in 1945, with over 75 years in the industry. This Italian brand combines innovation, convenience, and affordability in its products. Since 2014, Candy has developed smart appliances with its "simply-Fi" remote control system. Candy entered the Iranian market in 2016, and ALEF is its official representative, offering products that meet international standards.
Kenwood is a globally popular home appliance brand with over 75 years of heritage. Since early 2021, ALEF has introduced Kenwood’s major appliances, including air conditioners, to Iran. The product category now includes refrigerators, freezers, washing machines, dishwashers, vacuum cleaners, and air conditioners.
